It is the PPFD’s intent to have the selected Firm provide a comprehensive branding package for the Pasco Public Facilities District and the Pasco Aquatics Facility currently in design and construction and scheduled to be completed in April 2026. This effort will utilize extensive research and community engagement to develop a comprehensive brand update that is deeply unique to Pasco and resonates with our diverse community. This new brand will represent the aquatic facilities unique attributes, the PPFD organization, and it’s involvement as a regional facility in the City of Pasco and Tri-Cities region. The brand will be relatable, aspirational and unique while being authentic and able to win the endorsement of the community at large.
