The New Orleans Regional Transit Authority (RTA) is seeking qualified contractors for an exclusive right to market and manage advertising space across its transit system, which includes buses, streetcars, ferries, and properties. The RFP aims to modernize RTA’s advertising by integrating innovative technologies, such as digital displays and geotargeted ads, to maximize revenue, enhance rider experiences, and improve the visibility of RTA’s assets. The contract will encompass various advertising formats with a focus on flexibility, compliance, safety, and effective management. The selected contractor(s) will be expected to: • Manage advertising sales, display, installation, maintenance, and removal across multiple RTA platforms. • Implement best-in-class design and innovative advertising strategies. • Adhere to RTA’s safety and compliance guidelines, including a detailed risk management plan. • Provide transparent revenue reporting, including real-time access and regularaudits. • Participate in pilot programs to test new formats and technologies.
