encompass the following: 2.1.1. Visitor Perceptions: Conduct qualitative and quantitative research, (such as but not limited to focus groups, surveys, one-on-one interviews, etc.) to assess current perceptions of Vermont among various visitor segments, from frequent travelers to potential visitors that have never been to Vermont. Examples of questions the State would like to be able to answer are: 2.1.1.1. What are the quantitative and qualitative aspects of the Vermont 'brand'? 2.1.1.2. What are the current brand perceptions of visitors to Vermont and how do these perceptions affect decision making for choosing a vacation destination? 2.1.1.3. How do the perceptions of Vermont vary by: 2.1.1.3.1. Different types of visitors (e.g. families vs food enthusiasts vs outdoor adventure seekers)? 2.1.1.3.2. Visitors from different areas of the country (e.g. drive markets vs distant domestic markets)? 2.1.1.3.3. Canadian visitors vs international visitors travelling from farther afield?...
