Communication and Coordination • At a minimum, provide biweekly update reports outlining the current phase of the project, discussions, actions, and “what’s next” toward meeting the execution of the project. The City will determine if these reports will be in-person, through live electronic platforms (Teams, Zoom, etc.) or via written communication. • At the City’s request, additional meetings and scheduled communications may be required. • The agency is expected to complete all work within six months from the date of the award. Brand Research • Conduct stakeholder engagement sessions and surveys (providing both quantitative and qualitative data), including elected officials, Downtown Development Authority board members, business leaders, residents and city staff. The agency will be responsible for conducting community input sessions and be expected to employ creative means of public engagement to ensure all areas of the community are aware of, involved in, and invited to participate in the project. • Create and execute brand perception surveys amongst targeted audiences. • Understand the plans for revitalization within the City (e.g. where we came from, where we’re going.) • Analyze the City’s strengths, weaknesses, opportunities, and threats (SWOT analysis) in relation to branding.
