1. Ability to import and export data in standardized file formats a. Load contacts from a variety of lead sources b. Import application data from campus student information system at least nightly to keep applicant status updated 2. Ability to automate quick response to new student inquiries 3. Ability to automate communications to students and build communication plan for segmenting students and communicating personally with them. a. User friendly email/form editor that does not require HTML expertise b. Message formats to include email, SMS text c. Variable print ability on demand required d. Ability to embed video preferred 4. Ability to track all interactions with students (email, text, web inquiry, campus visit, etc.) 5. Ability to assign staff to student records for personalized follow-up and territory management
