Phase One Naming Rights and Sponsorship Valuation Tour Town of Vail facilities to determine potential for naming rights and sponsorship assets, including but not limited to exterior signage, interior signage, and any other potential revenue programs. Evaluate and recommend potential challenges or issues for naming rights and/or sponsorship and a strategy to mitigate them. Provide a formal written report summarizing findings to include the potential and recommended value for naming rights and sponsorship agreements. Development of Solicitation / Promotional Package Meet with Town of Vail staff to gather their perspectives, goals and criteria for the types of revenue partnerships. All programs will include category type criteria for partnerships that align with the Town of Vail vision. Create a draft promotional package. Meet with Town of Vail staff to review draft materials and coordinate the development of a final draft package. Phase Two Meet with Town of Vail staff to review the developed list of potential partners and schedule initial meetings. Solicit additional potential partners based on knowledge of local and regional markets. Town of Vail desires to maximize quantity and quality of proposals to secure the optimal naming rights and sponsorship agreements. Provide formal written report summarizing partner meetings / proposals with recommended partners for naming rights and sponsorship agreements awards. Coordinate the agreement format with Town of Vail staff and the attorney's office to ensure an equitable agreement that represents the town’s best interests. Phase Three Work with Town of Vail staff to execute all assets as outlined in the sponsorship agreements. Assist with selection of vendors, review signage plans and manage installation of all signs. Oversee all activation and fulfillment of sponsorship agreements to ensure uniformity of execution. Be present at installation activations for supervision purposes. Follow up with solicitation partners that expressed interest in naming rights but were unable to successfully execute an agreement to see if they have interest in sponsorship assets that can co-exist with the naming rights agreement, thus increasing the total revenue yield.
