Research / Recommendations 1. The Contractor will provide comprehensive qualitative and quantitative in-depth research to identify states and international countries with demographics, economic conditions, and business environments that align with the goals and strengths of South Carolina and evaluate those locations for targeted messaging related to S.C. Commerce’s strategic framework sectors (advanced energy, biotech/life sciences, headquarters relocation, and research/development). 2. The Contractor will analyze data to determine key factors influencing C-suite decision makers to relocate or expand, such as tax incentives, infrastructure, workforce availability, regulatory environment, and quality of life. 3. The Contractor will assess competitors' strategies and messaging to identify opportunities for differentiation and positioning of South Carolina. 4. The Contractor will evaluate metrics from Phase I of the Launch to Legacy media campaign and provide recommendations based on research findings for messaging content, channels, and targeting criteria for Phase II of the Launch to Legacy media campaign.
