The Scope of Work is designed to encourage aggressive, proactive media outreach to increase visibility for the Town, its events, activities, amenities and promotions. It will include but not be limited to the following: 1. Be available for consultation with Township representatives on an as needed basis as required. 2. Execute targeted public information in the forms of featured articles and related publicity for Township events, promotions and important community information. 3. Writing, formatting (with photos) and distributing press releases to print, online, broadcast media including but not limited to after events take place to recap overall participants and feedback from public. 4. Coordinating Press & Press relations with all departments and arrange media interviews. 5. Planning press conferences to cover news worth reaching a larger audience. 6. Oversee Township Social Media accounts, i.e., Facebook, Twitter, Instagram, etc. 7. Utilizing social media to generate publicity and improve the town’s overall social media presence. 8. Interact with department heads and others to promote Township media coverage events.
