1. Preparation and Initial Data Analysis o Facilitate early data collection, focusing on identifying key performance indicators (KPIs) and baselines for headcount and retention. o Analyze PCC’s enrollment, retention, and market data using innovative research tools, including factors that impact student choice, such as top communication channels (video, website, social media) and content (academic programs, financial aid, community). o Develop an Enrollment Projection Model with multi-scenario forecasts (baseline, best case, worst case) for PCC’s primary and secondary markets, leveraging demographic data and market trends. 2. Strategic Planning and Goal Development o Guide strategy development with an agile approach, considering the entire student journey and emphasizing empathy-driven and data-informed decisions. o Engage PCC stakeholders in strategy prioritization, focusing on signature academic programs, optimizing program delivery modes (e.g., online, hybrid), and aligning tuition and revenue models. o Establish achievable enrollment and retention goals, with detailed scenario-based projections to address recruitment and retention simultaneously. 3. Implementation Support and Continuous Improvement o Conduct up to eight two-day on-site or virtual consultation sessions for comprehensive guidance on each phase of SEP implementation. o Set up an internal Strategic Enrollment Management Council to ensure sustained progress tracking, data collection, and collaborative decision-making. o Foster an iterative SEP process, ensuring PCC’s enrollment strategies adapt to ongoing feedback, data insights, and changing market dynamics. 4. Final Reporting, Documentation, and Training o Deliver a final SEP document with a prioritized action plan, benchmarks, and timelines. o Provide an Excel workbook with enrollment projections and recommended milestones to measure progress and ROI across recruitment and retention goals. o Host a webinar presentation to PCC’s leadership, covering key findings, strategic recommendations, and insightsfrom market research on highgrowth opportunities. o Train PCC staff on SEP tools and tracking methods for continued data-based adjustments and effective SEP execution.
