The Village of Lisle seeks to develop a brand which represents the Village government and community. While this initiative primarily focuses on the brand of the municipal organization, the community should also be reflected in the project and its outcomes by identifying and incorporating the unique qualities and characteristics of Lisle. In addition, the Village seeks a Consultant who will serve as a strategic partner, leading the organization and facilitating activities which directly support the accomplishment of the project goals and objectives, as outlined below. The primary goals to be achieved through this project shall include, but are not limited to, the following: 1) Foster civic and community pride 2) Enhance the professional image and reputation of the municipal organization 3) Promote a feeling of belonging and connection to the community 4) Produce an attractive, unique, and easily recognizable visual brand identity 5) Drive increased business development and retention, resident relocation, and tourism 6) Identify and incorporate the Village’s competitive edge and its advantages 7) Provide consistent messaging and visual brand identity to audiences within and outside of the Village 8) Offer flexibility and adaptability to meet the needs of a variety of departments and municipal functions of the Village, as well as a capacity to grow and evolve with time 9) Encourage endorsement of the brand through authenticity and ability to resonate with the community and the greater area Furthermore, the Consultant should identify specific action items and plans to initiate measurable steps throughout the project in support of the following objectives: 1) Increase community engagement and participation 2) Solicit, receive, and incorporate input from residents and other stakeholders 3) Involve and inform Village staff and elected officials throughout the process
