The purpose of this RFP is to award a contract to a vendor to provide marketing consulting services, including but not limited to, advertising, marketing, website development, creative development, media buying and market research as specifically related to a free, publicly accessible, family-friendly zoo. The initial contract expire on December 31, 2025 with a possibility of four optional one-year renewal terms. Services will be mainly focused on the continual development of an established strategic plan aimed at embracing local engagement and staying forever accessible for all guests. The selected company will demonstrate the ability to establish a distinctive message that will resonate with visitors, stakeholders, donors, and the community. The professional company must implement a results-oriented strategy coupled with a winning strategy for execution.
