Partnership Objectives • Build a mutually-beneficial partnership with financial services provider that will generate revenue to support UNLV alumni while aligning with the mission of the UNLV Alumni Association; • Provide competitive credit card rates and outstanding service to UNLV alumni and friends, excluding students based on current regulatory environment; • Grow the Association's affinity with members (see Strategic Plan) through the attractiveness, success and added value of this program to the Association and university community; • Maintain Proposer's and the Association's highest standards of service while growing the affinity partnership to reflect positively on both; • Uphold the strict confidence of personal alumni data in all marketing and project management efforts; • Enter into an agreement for a minimum of ten (10) years; • Ensure that program administration and marketing costs are assumed by the partner in accordance with Unrelated Business Income ("UBI") Tax regulations. It is the purpose of this Request for Proposal (“RFP”) to solicit proposals from major providers of financial products and services, with principal focus on providing co-branded affinity cards for a multi-year Affinity Credit Card Partnership Program.