1. Program development and implementation 1) Overall program coordination and communication. Stakeholders include PCEF program staff, Rebate Payment and Application Processing, bike retailers, customers, contractors, and third party evaluator. 2) Maintain list of approved bike shops, makes, and models eligible for program. 3) Provide program management timeline to meet city’s timeline and milestones. 4) Develop and implement one of a kind adaptive E-bike Rebate Program including rebate structure and process, community education, and outreach. 5) Develop a phased ramp up program approach to deliver e-bike rebates to the City of Portland. 2. Adaptive program development and implementation 1) Act as a disability and adaptive subject matter expert and 2) Develop unique program design, rebate structure, pre and post purchase outreach and education. 3. Outreach and marketing 1) Develop and implement outreach and marketing plan for the program, including multilingual and culturally specific design, adaptive needs, to secure program customers from PCEF priority populations, specifically low-income individuals from underserved communities. 2) Manage implementation of outreach and marketing activities to secure program participants from PCEF’s priority populations. 3) Create and execute a media and public relations strategy to promote the program’s success. 4) Develop and maintain the program’s online presence, including a website and social media, and create and distribute promotional and educational material for program customers and stakeholders of the e-bike program. 5) Provide problem-solving and prevention solutions to ensure effective and smooth program operation.
