1. Build brand recognition and equity around ecotourism and outdoor activities 2. Strengthen place name recognition for Englewood Beach, Punta Gorda, Port Charlotte, Charlotte Harbor, Babcock Ranch, and Charlotte County’s barrier islands 3. Develop tourism as a year-round industry 4. Increase visitation and overall spending by tourists 5. Increase positive impact of tourism to all communities and tourism sectors 6. Develop/expand B2B awareness of destination to the meetings market 7. Develop business from international markets, specifically: Germany, Austria, United Kingdom (UK), Canada and emerging international markets such as Brazil and Ireland 8. Engender community support for preservation and protection of Charlotte County’s ecosystems 9. Provide a central source of information about tourism-related resources and events 10. Leverage VCB resources through local, regional and state marketing partnerships 11. Galvanize tourism industry through improved local industry partner education and engagement
