OCTA seeks a consultant team with demonstrated skills, experience, and knowledge conducting public outreach and the ability to: • Maintain and expand the stakeholder database • Identify all key target audiences and develop strategies to communicate with them • Empathize with members of the public regarding construction impacts • Foster positive working relationships with diverse communities including residents, businesses, local jurisdictions, and other stakeholders within and outside of the Project area • Conduct multilingual outreach with diverse communities • Plan and execute neighborhood meetings and staff community and pop-up events • Decipher technical information and communicate it to the public in concise, understandable terms • Highlight project benefits beyond improved traffic operations such as: o Standardized bicycle lanes and sidewalks o Additional lighting o Improved signage • Utilize digital communications, social media, geofencing and develop other interactive media tactics to engage a wide range of stakeholders • Explore and leverage digital listening tools to track and analyze project sentiment in the community • Catalog constituent correspondence via phone, email, etc., in a searchable format • Maintain a database of Project collateral, photos, and videos • Plan and execute small- and large-scale special events • Assist with resolving constituent issues and maintain a “boots on the ground” community presence • Coordinate large-scale canvassing efforts • Facilitate pre- and post-construction survey process and act as liaison between residential property owners/tenants and right-of-way team as needed
