The Corporation seeks a firm(s) to further develop and build upon its public relations and creative strategy; cultivate promotional and strategic partnerships with key vertical sector-oriented media and economic development reporters; and provide research and analytics on latest best practices and story trends. The chosen agency(ies) will work collaboratively with website and event management partners and execute a comprehensive brand repositioning strategy. The strategy will increase awareness of the Corporation as a resource to everyone invested in making Rhode Island a premier place to live and succeed as a business. The selected firm should provide a detailed brand guide for the brand's new look, feel, tone, and position, as well as short videos, commercials, presentations, and digital advertising. The goal is to promote the State's long-term economic health and prosperity.
