• Develop and implement overall marketing strategies to ensure that the Airport communicates with passengers, partners, employees, media, the aviation community, community stakeholders, the general public and others with accuracy, clarity and uniformity. • Provide creative services including concept development, design, and production of advertisements for radio, television, print, Internet and other media outlets within the catchment area as well as destinations served. The successful Proposer must have inhouse creative capabilities. • Support the promotion of air service, include targeted advertising campaigns for routes served from FAT. • Support promotion of FAT as the airport of choice for the Central Valley region of the state. • Develop a FAT Forward marketing campaign with collateral materials to communicate the program’s purpose, need, and schedule. In addition, to highlighting FAT program construction updates and milestones, emphasis should be placed on the Airport’s integral role as an economic catalyst. • Provide creative development of collateral pieces, such as presentation and media release templates, special reports, or similar written compilations as directed by the Airport. • Develop customizable presentations and messaging materials in various formats for a variety of audiences, including City Management and Elected Officials, community business groups and specialized trade associations. • Assist with creating videos as directed by the Airport...
