1. Comprehensive Marketing Planning Develop comprehensive annual marketing, advertising, and communications plans complete with recommended key performance indicators and other metricsthat track the engagement of target audiences and accurately measure the return on the City’s financial investment in all marketing-related activities. 2. Target Audience Mapping Develop expanded target audience profiles including demographics, psychographics, personas, and media habits. Recommend new target audiencesfor Visit Duluth and the City to consider. 3. Creative Campaign Development Develop modern and alluring creative campaign assets to increase target audience engagement across traditional, digital, and social media channels that builds on existing creative work currently in the market. 4. Website Management Assist with content planning and development,structural updates(as recommended to support strategies), of the existing tourism website. Build on strategic SEO throughout website content to strengthen Duluth’s online presence. Reporting on site traffic, conversion, performance, etc.) 5. Video and Photography Assist with the development of visually compelling video and photo assets featuring Duluth’s diversity in population, neighborhoods, and attractions. Assets created will be used on the City’stourism website and across all tourism marketing campaign channels and platforms. 6. Paid & Print Media Develop plans and channel strategies with paid media platforms to stay relevant and competitive while continuously capturing the attention of new travelers. Print Media plans and strategies should include but not limited to, a destination visitor guide.
