The scope of work encompasses a detailed analysis of the institution's brand perception, both internally and externally, identification of key differentiators, and the creation of a brand strategy that aligns with the University’s values, goals and market placement. The firm will be expected to deliver a comprehensive report, a strategic brand plan, and implementable guidelines for the university, as well as creative aspects to inform the look, feel and sound of university creative deliverables, such as themes for digital marketing, web communications, videos, social media elements and other brand presentations. This project will be a collaborative effort, with designated points of contact from both the institution and the firm. Regular communication and updates will be integral to the project's success, with structured reporting and review processes in place to monitor progress and address any challenges that may arise.
