The Project area is located within the Old Town Specific Plan. As part of the initial phase of this project, conceptual streetscape plans will be developed for the entire Specific Plan Area, based on street classification. The conceptual pans will then be developed into full construction plans that will specifically target the length of Seventh Street from the general area of Yucca Avenue/Center Street to D Street. These construction plans will also address ancillary improvements to feeder streets (Forrest, A, B and C Streets) that intersect with Seventh Street in one block in each direction from Seventh Street as well as enhancements to two existing public parking lots at Seventh and B Street and C and Eighth Street. Seventh Street acts as the main corridor leading into the Old Town core and has significant value as a section of the Historic Route 66, but the current street configuration lends itself to pass-through vehicle traffic at a high rate of speed. The purpose of this Project is to calm and manage the existing traffic conditions and incorporate other means of beautification to create a pedestrian friendly environment, allowing Seventh Street to function as a traditional downtown main street where pedestrian facilities are enhanced and traffic speeds are reduced.