Specifications include, but are not limited to: A. Innovative Solutions to Maximize Sales and Revenues. The MLGCA’s core mission is to generate revenue to support good causes in Maryland, including education, public health, public safety and the environment. To that end, the RFP and resulting Contract is intended to procure a complete turn-key LCMCS from a Contractor that is focused on providing innovative concepts and solutions that will increase and maximize sales and revenues to the State. MLGCA’s current suite of products have produced revenue growth and generated significant funds for the State. To that end, MLGCA desires to not just maintain, but build, on this history of success and is seeking an offeror who can assist us with innovative concepts and solutions to increase revenues to the State. B. Maintain and Expand Existing Product Offerings. MLGCA requires a Contractor that can maintain and expand its existing core products and programs that are offered and supported in the State. C. Security. The LCMCS to be provided will process Personally Identifiable Information (“PII”), also generally referred to as Sensitive Data, including names, addresses, tax identification numbers, and bank account information so security of the LCMSC is a primary goal as is maintaining necessary data back-ups. D. Complete LCMCS. MLGCA intends to obtain services that include, but are not limited to, system implementation, operation and maintenance of the LCMCS and related systems, sales, marketing, instant ticket inventory and distribution systems, accounting, Terminals, Software, and Telecommunications Network that shall connect the Retailers to the Primary and Back-up Data Centers (PDC and BDC, respectively), Lottery Headquarters, Internal Control Systems (ICS), and all other locations required for the operation of the LCMCS. E. Exceed Projected Forecasts. Implement, operate, and maintain a LCMCS that incorporates at a minimum the Lottery’s and the Contractor’s proposed best practices to achieve its historical high revenues and aim to continue to exceed revenue forecasts in the future.