Please note: This is a Sole Source Notification. The use of Google is critical to reach vast numbers of our general public for educational outreach. More and more members of the public consume their "news" from online sources, including social media (particularly the younger generations) and we would miss large portions of the population by eliminating this communication platform. In addition, for recruiting purposes digital advertising is extremely powerful in targeting and reaching the best potential applicants for open positions. These tools are not just "modern" they are needed to be effective and they are also affordable because we can determine how much our budget is. Google is the most widely used search engine. It currently holds 91.05% of the market share worldwide.