Specifications include, but are not limited to: 1. Campaign Planning and Management: Develop and implement targeted outreach methods including email campaigns, presentations, and community events. Coordinate with the City of West Haven staff and community members to ensure effective communication and outreach. Submit a detailed work plan within the initiation of the being the Respondent chosen outlining expected campaign activities. 2. Outreach and Marketing: Create and distribute outreach materials for review and approval by the UI. Plan and execute public education activities to drive increased participation in energy efficiency programs. Use multiple communication channels to reach target audiences, including residents in distressed communities, and multifamily buildings.