Specifications include, but are not limited to: 1. Provide database of prospective college students. a. The platform must provide 25,000 names and contact information of prospective students annually, disaggregated by geographic location, intended major, graduation year, grade point average, and (if available) standardized test scores and class rank, as self-reported by the students. b. The platform must provide filters or query tools that can be used to identify pools of potential students based on biodemographic and geodemographic criteria. c. Provide evidence that purchased names are not duplicates within the Contractor’s system. d. Provide FMU with the contact information of students who have interacted with FMU’s profile. e. Provide FMU with the contact information of students who have interacted with profiles of FMU-like institutions. f. Must provide general marketing services and consulting related to online, social, and other digital channels. 2. Provide an FMU-branded profile within the Contractor platform that FMU can update. a. The platform must be able to display an overall profile of the university, with content provided directly by the university, that would give prospective students a reasonable overview of the university (e.g., size, mission, academic options, student life). b. The platform must provide prospective students the ability to affirmatively indicate an interest in possibly attending the university, with an accompanying alert to the university. c. The platform must be able to promote the university through general and targeted marketing, based on attributes provided by the prospective students...
