Specifications include, but are not limited to: Append records at a constituent level with the following data points: 1. Date of Birth/Year 2. Gender = Male, Female, Non-Binary, Undefined 3. Race/Ethnicity = Asian, Black or African American, Hispanic or Latino, White, Native Hawaiian or Pacific Islander, American Indian or Native Alaskan, or Unknown 4. Political Affiliation = Republican, Democrat, Independent, Libertarian, Green, etc. 5. Education = High School, Some College, College, etc. a. Advise on options to included specific institutions attended 6. Employer Information = Ideally, acquire title and employer name 7. Veteran Status 8. Income 9. Address = Ideally, acquire street address for records where we have name and email but no mailing address 10. Ad Targeting = Cell Phone Numbers, UIDs from Google, etc.
