Agency requires a dynamic advertising campaign focused on notifying and informing Oregonians of the importance and time sensitive need to obtain a Real ID Driver License or Identification Card. This campaign must be object defined with a Messaging strategy that is creative, targeted to both a wide and specific demographic of Oregonians, utilize plain language, be inclusive to minority communities and should utilize a number of advertising media concepts such as Social media, Offline advertising, Automation Plans and Content marketing that delivers measurable results. Ultimately Proposer will be responsible to develop the campaign in coordination with Agency. Agency may require additional advertising services dependent upon Agency needs.
