Coastal Mississippi seeks to redesign our website to enhance user experience, promote travel to the destination, and differentiate ourselves from other destinations. The goal is to create a dynamic, responsive, mobile-first website that reflects our brand identity. KEY OBJECTIVES User Experience (UX) Design: Create a seamless and engaging user experience that caters to diverse audiences, including potential tourists, media, and travel professionals. Inspire Visitors: Encourage more overnight stays by showcasing our region’s attractions and experiences. Partner Exposure: Provide exposure to our tourism partners (accommodations, attractions, restaurants). Improved Navigation: Enhance site structure for better user experience. Visual Consistency: Design a visually consistent site aligned with our brand identity utilizing high-quality images, videos, and interactive elements to showcase the beauty and diversity of Coastal Mississippi. RESEARCH AND STRATEGIC PLANNING Conduct a comprehensive audit of coastalmississippi.com and additional microsites and landing pages to analyze the overall effectiveness and address the current limitations. Meet with key members of Coastal Mississippi to assess the needs of the organization and individual departments.
