Specifications include, but are not limited to: The selected agency will work closely with Coastal Mississippi’s marketing team to collaborate on a paid social media strategy to develop, design, execute, and track the results of the annual paid social media plan that supports the strategic plan set forth by Coastal Mississippi. The agency should recommend an overall paid social media strategy that clearly positions Coastal Mississippi to visitors as an affordable open destination to travelers in our top drive and fly markets, and emerging markets. Create a paid social media advertising strategy utilizing creative campaigns that support organizational strategies and goals Develop and prepare paid social media plans for each target audience Utilize research and marketing insights to develop strategic recommendations for budget allocation Provide clear budget plans Leverage paid social media partnerships and placements as a means to effectively distribute and amplify owned and earned content Provide insights on emerging trends and new media to evolve and reach the target audiences continually Execute social media plans with strategic and cost-effective planning, buying, and audits, including placement, optimization, cancellations, auditing, and billing Produce monthly reporting on campaign and brand continuity, end-of-campaign reports, including images/tear sheets of all assets, a dashboard of goal performance, and a summary of key takeaways Maintain regular communication on all activities and provide an annual summary of campaign performance Increase brand awareness, engagement, CTR, and consideration of Coastal Mississippi as a destination Promote marketing partners by staying up to date on seasonal promotions and current events, offers
