Specifications include, but are not limited to: The selected agency will work closely with Coastal Mississippi’s marketing team to collaborate on a strategy to develop, execute, and track the results of the annual marketing and paid media plan that supports the strategic plan set forth by Coastal Mississippi. This collaboration includes strategic direction, marketing strategy, media, media negotiations, and media placement. Create an advertising strategy utilizing creative campaigns that support organizational strategies and goals; Integrate marketing communications, including traditional advertising, digital advertising, branded content, sponsorships, and strategic partnerships; Guide marketing activities designed to showcase Coastal Mississippi’s experiential offerings equitably; Develop and prepare media plans for each target market; Utilize research and marketing insights to develop strategic recommendations for budget allocation; Leverage paid media partnerships and placements as a means to effectively distribute and amplify owned and earned content...
