For this project, GHMPO is seeking a transportation planning and engineering firm to conduct a thorough review of the area, conduct various public engagement opportunities, and identify short- and long-range projects for roadway and pedestrian improvements. This deliverable will be in the form of a final report, which should include maps of improvements throughout the corridor with cost estimates. The consultant team will need to be able to actively engage with the large Spanish-speaking population in the area and be able to translate documents and meeting materials where needed. a. Incorporate the latest future land use and transportation plans in conjunction with Hall County’s and City of Gainesville’s Comprehensive Plans. b. Begin data collection to conduct analysis of current congestion conditions, identifying unmanageable congestion levels as well as extent, duration, and cause. GHMPO will provide access to the 2020 and 2055 travel demand model, which is currently being updated by Georgia Department of Transportation (GDOT) for the 2025 MTP update. c. Explore potential new solutions for congestion and pedestrian safety along the SR13/Atlanta Highway corridor, providing GHMPO with both short- and long-range solutions. d. Identify 10 priority intersections with detailed improvements based on the highest levels of travel delay and collisions. e. List potential improvements ranked by priority, cost, and feasibility, grouped into project categories based on expected years for construction authorization: i. Short Term ii. Medium/Long Term iii. Aspiration f. Maintain a complete streets approach to the corridor, with any improvement recommendations reflecting multimodal transportation elements. g. Provide findings in a final report in PDF format.