The public education partners are seeking a creative, results-driven branding and digital services agency to create the: • Brand identity for the new program. Brand identity will include naming the program, creating associated logos and images to support the program identity, and creating associated images that can be scaled for print, social and digital media usage. • Design-related collateral, including FAQs, graphic one-pagers, digital ads, and email assets across key audiences including students, parents, and school counselors. • Design and place a targeted digital marketing campaign aimed at high school seniors for the state of NC (including graphics for social media platforms and suggested copy in a timeline) to support the countdown to college in early October and continue through January 2025. • Manage direct mail (letter and follow up postcard) to more than 90,000 high school seniors across the state in September and January.
