Specifications include, but are not limited to: • Design or update, digitally publish, and print destination guides, segmented brochures, sales kits, and other relevant marketing collateral materials. • Expand Explore Ridgeland’s portfolio of marketing assets, including photos and videos, for use in promotional materials and travel campaigns. • Support marketing campaigns for niche visitor segments based on behavior and travel trends (events, road trips, girlfriend getaways, pet-friendly, etc.). • Develop campaigns to attract visitors to each of Explore Ridgeland’s defined markets. • Support digital, print, broadcast, and social media marketing campaigns through copywriting and targeted design of advertisements, billboards, and digital banners and graphics. • Create printed direct mailing pieces. • Update and/or add in-market signage at area attractions and hotels and out-of-market signage for trade shows.
