Specifications include, but are not limited to: Goldsboro-Wayne Transportation Authority, known locally as GWTA, is a growing, vibrant, technologically advanced public transit system seeking proposals from qualified marketing/public relations firms to manage and expand the public outreach and marketing strategy for the GWTA public transportation system. Experience in traditional and non-traditional media advertising, word of mouth advertising, social media, research, & public relations are all helpful. We are seeking an ongoing campaign that incorporates a wide range of marketing strategies that will effectively promote, increase awareness and ridership, and implement branding of GWTA services to key audiences including but not limited to: • Existing core riders • Existing occasional riders • General public • Potential employees This contract shall begin July 1st, 2024 and end June 30th, 2027 and will contain an option to extend for up to two (2) one-year periods.
