The City uses mobile-geolocation intelligence/data tracking services as a tool to provide essential data to prospective companies, retailers and analyze attendance of events and visitor traffic in Kingman. This service may also be used to study analytics related to vehicular traffic, park users, workforce travel patterns and more. By using this tool, the City can conduct the following studies: 1. Market Analysis: Understanding where people are located and their movement patterns helps businesses and policymakers identify potential markets and areas of demand for goods and services. 2. Infrastructure Planning: By analyzing mobile geolocation data, city planners and developers can make informed decisions about where to invest in infrastructure, such as roads, public transportation, and utilities, to support economic growth. 3. Tourism: Mobile geolocation data can provide insights into tourist behavior, such as popular attractions and visitor demographics, helping tourism agencies tailor their marketing strategies and improve the overall tourist experience 4. Retail Optimization: Retailers can use mobile geolocation data to optimize store locations, determine foot traffic patterns, and personalize marketing efforts based on consumer behavior and preferences. 5. Transportation: Understanding traffic patterns and congestion can inform transportation planning and improve logistics efficiency, leading to cost savings for businesses and improved quality of life for residents. 6. Policy Making: Governments can use mobile geolocation data to assess the effectiveness of economic policies, such as tax incentives or business subsidies, by measuring their impact on business activity and employment in specific areas.
