Specifications include, but are not limited to: 2.3.1 Prospective Student Campaign 2.3.1.1 Work with EVA to create a strategy to identify key audiences for prospective students. 2.3.1.2 Design digital marketing campaign plans with the purposes to increase enrollment and increase school exposure . 2.3.2 Paid Media Marketing 2.3.2.1 Online and Social Media ad campaigns on Google, Meta (Facebook), Instagram, YouTube, and any other current social media platforms/streams. 2.3.2.2 Explore possibilities for a wider range of display ads and markets like radio, TV, billboards, direct mailers with USPS, streaming services (instream ads), and other access points to prospective families. 2.3.3 Email Marketing 2.3.3.1 Maintain Constant Contact nurture streams and continuously update content. 2.3.4 Creative Content 2.3.4.1 Create up to 15-20 high-value assets. 2.3.4.2 Help create engaging website content like testimonial videos and other assets to increase traffic. 2.3.5 Reporting 2.3.5.1 Provide regular reporting on campaign results and digital engagement 2.3.6 Quarterly Website Audit and Recommendations
