Provide Professional Public Relations Support services to clarify and amplify the Department's unique role in California to reach its many diverse stakeholders. This work will include: Updating the DFPI messaging platform spokesperson training updating and expanding the existing comprehensive public relations plan Executing the approved public relations plan. This work will include updating the DFPI messaging platform, spokesperson training, updating and expanding the existing comprehensive public relations plan, and executing the approved public relations plan. Tactics will include proactive media relations, development of communication materials, narrative development and storytelling, execution of novel education and outreach strategies, crisis communications support, and transfer of knowledge and lessons learned to DFPI staff.