Specifications include, but are not limited to: 1) Search Engine Optimization (SEO): Provide recommendations and implement strategies to improve website visibility and ranking on search engines. Delivery monthly reports to track progress and adjust strategies as necessary. 2) Facebook Postings: Develop engaging and business-focused content for two posts per week on the Branford Economic Development Commission Facebook page. Create visually appealing designs and compelling copy to attract businesses considering relocation to Branford, CT. Ensure consistency in branding and messaging across all posts. Current Facebook page: https://www.facebook.com/DiscoverBranford 3) LinkedIn Page Creation and Management: Create a professional LinkedIn page for the Branford Economic Development Commission, highlighting its mission, services and benefits of relocating to Branford, CT. Post two business-oriented updates per week, tailored to attract potential businesses to Branford. Engage with the LinkedIn community through comments, shares, and connections to expand reach and visibility