Provide comprehensive advertising services, offering strategic guidance to plan, execute, and measure multiple concurrent advertising campaigns targeting audiences in both specific communities and statewide. The goal of this RFP is to obtain detailed cost, work plan, and timeline proposals for the design and management of paid advertising campaigns focused on both connecting with Veterans and their families and recruiting the best qualified candidates for employment with MDVA. This RFP is seeking innovative and flexible solutions for marketing and promoting MDVA programs and services that increase visibility of MDVA programs and support the achievement of goals for priority initiatives. Responder must show ability to adapt to changing market realities throughout the course of the campaigns.
