Specifications include, but are not limited to: DBEDT recognizes a need for a third-party source of business intelligence that can be accessed quickly and reliably to assist stakeholders, including the Hawai‘i Tourism Authority (HTA), in making data-driven business decisions regarding tourism, as well as evaluating opportunities such as events and sports programs. This project was most recently contracted by HTA. Data from this project were used by HTA to help evaluate proposals for sporting events and other sponsorship opportunities, and HTA’s Global Marketing Team in making decisions for marketing and advertising campaigns. Data from this project also provided information used by stakeholders to make decisions related to HTA’s Destination Management Action Plans.