Consultants will augment and support City communications in developing a crisis communication plan that includes guidance on managing negative media, search engine optimization, and policies and procedures during emergency events. One or more firms may be selected to enter a contract with the City, as a result of this RFP process. The City does not guarantee that Consultant will receive a specific volume of work or total contract amount. Specific services assigned under this on-call contract will be authorized by a project-specific Task Order. Each Task Order will provide a specific scope of services, deliverables, schedule, completion date, and budget to complete the task. The City will furnish the Consultant with copies of any materials/documents needed to facilitate the assigned Task Order.