Specifications include, but are not limited to: Component A: Brand identity to appeal to consumers, both residents and visitors o Logo and tagline o Brand Design guidelines for physical enhancements including Wayfinding signage Monument standards Banners Lighting Public seating Collateral system Stationary system Website o Include two meetings with staff and two meetings with Commissions/City Council. Can be remote or in-person Component B: Marketing strategy/Placemaking Plan and Strategy o Brand activation plan o Identification of target audience o Identification of needed marketing tools, campaign strategies, communication channels, key messaging o Placemaking strategy o Include at least two meetings with staff and/or stakeholders. Can be remote or in-person o Include two meetings with Commissions/City Council. Can be remote or in-person