Please note: This is a Sole Source Notification. The Contractor shall: (1) ensure that the Registry is maintained and updated as new organ donors register; (2) work with DMV/DLD to optimize donations to the Organ Donation Contribution Fund; (3) maintain the Contractor Website with clear, up-to-date information, including information on the funds’ purposes, the benefits of donation, and how to donate; (4) engage in activities to educate the public about organ donation and how to register, including identifying and reaching new audiences; (5) increase outreach to leadership at the Utah Tax Commission to gain cooperation to help promote the fund at their locations and with the DLD; (6) establish a goal of increasing the number of individuals enrolled in the Registry; (7) provide information about the KOCOTF on the Contractor Website in a visible location; (8) include a brief statement about the KOCOTF with every Driver License renewal notice; (9) increase its advertising awareness in January of each year, and include the KOCOTF; and (10) increase organ donation license plate awareness and purchase. (11) comply with all relevant state and Federal data privacy and security regulations