Specifications include, but are not limited to: Task 1: Existing Conditions Assessment The Consultant shall assess the study area's demographics, land use, economic development characteristics, transportation system (vehicle, pedestrian, bicycle and transit access and accident data), public infrastructure, environmental conditions, and established design elements. This shall include identification of physical constraints such as topography, right-of-way, impacts to potentially historic properties, environmental features, and locations of utilities. The analysis should consider all relevant existing studies and design concepts, including, but not limited to, the 2045 Unified Plan, the Comprehensive Transportation Plan, the Transit Development Plan, the Parks and Recreation Master Plan, Trails Master Plan, as well as approved capital transportation projects and recent development proposals. Task 2: Market Feasibility Study The Consultant shall prepare a market feasibility study to determine the potential market for new residential (by types and units), retail and service commercial (including hotels), and office space uses in the study area in order to identify the most appropriate land use mix, patterns, intensity, and massing and ensure the plan recommendations are realistic. The market feasibility study shall include, at a minimum, the following: • Current market conditions, including current vacancy rates, rental rates, sales rates per square foot for retail, office, and residential uses and an analysis of realistic future rates; • Demand and feasibility assessment for different housing types, including affordable housing, as well as retail, office, and other uses within the study area; • Customer profile development, including detailed demographics, lifestyle segmentation data, actual customer spending habits, and other pertinent information; • Characterizations of trends and conditions in competing commercial business districts within a reasonable radius of the study area; • Best practices and development incentives for catalytic development; • Identification of where new development/redevelopment should be located to catalyze further reinvestment most effectively; • Prepare proformas for select catalytic redevelopment sites, and prepare a presentation or marketing materials highlighting the market potential based on these catalytic projects; and • Identify best practices for development incentives or financing mechanisms for funding redevelopment of catalytic sites. The County encourages theConsultant to exploreinfill development/redevelopment and to increase overall housing type diversity and ensure opportunities for affordable and workforce housing in the study area. Task 3: Project Management and Public Participation The County values thorough public participation and community engagement in the formulation of all plans. The Consultants shall develop and implement a unique and cutting-edge public participation plan to ensure maximum involvement from the general public and stakeholders during the planning process including tactical urbanism, interactive games, combined social events, etc.