Specifications include, but are not limited to: provide Hawaii National Guard Youth Challenge Academy with a Customer Relationship Management (“CRM”) system to aid in the recruitment and retention of students - from young youthful students to those taking college courses, and everyone in between. The Vendor needs to provide the following elements to the system: The ability to use and track communications to build relationships and support the full student life cycle. Improving its relationship with existing students, reaching out to prospective students, encouraging the return of former students, and engaging alumni and continuing education individuals through automated, branded, and personalized communications Clear and consistent communication throughout the student life cycle Allowing for the creation of branded landing pages and microsites for student lifecycle stages Microsites are unlimited and provide endless possibilities to the Institution; some examples include: Can be specific to majors, student type (i.e., transfer, international, non-credit, alumni), etc. Can be used for events and surveys Can be used for financial aid packages and “next steps” Can be used for alumni updates and engagement Integrating with an Institution’s ERP/SIS system for the full-circle prospect, student, and alumni records, data, offerings and engagement All individual records are stored in one place, with every communication tracked and stored during the student lifecycle System needs to integrate with ERPs/SISs for several schools across the country Offering an all-in-one, comprehensive, proprietary, seamless platform Will be able to displace other marketing tools with our all-in-one platform Institution’s communications, notes, tasks, etc. are all in one place and attached to an individual’s record. View all prior and upcoming communications for an individual.