Specifications include, but are not limited to: Task 1: Develop Educational Materials for the Active Transportation Safety Training Program Every student, classroom, school, and school district is unique and the active transportation safety training program will accommodate those differences to the best of its ability. Initial development of the program requires the buildout of a substantial amount of content in a variety of media and for multiple purposes detailed in the following subtasks: Task 1.1: Creative brief Educational materials will be both effective at communicating to and engaging students in the subject matter. (Perhaps the hardest task of all!) Successful Responder will propose and develop a cohesive vision and visual style for educational materials, branding, promotional collateral, web presence, and evaluation tools that takes in to account the intended audiences for material as well as previous State of Minnesota branding considerations. Branding will meet American with Disabilities Act (ADA) standards and align with the State of Minnesota branding guidelines. Deliverable 1: Creative brief memo or document. Task 1.2: Develop student -facing educational materials Successful Responder will develop modular educational materials for youth aged 5 to 14 that cover, at a minimum, all topics required by Minnesota Statute 123B.935. Formats may include but are not limited to PDF handouts; videos; power point presentations; simple web-based applications, activities, or video games for classroom use; and posters and other large format display materials. Thoughtful consideration of the resource disparity between school districts of different sizes and locations willinform the total suite of proposed materials. All materials will reflect current best practices in pedestrian and bicycle education, be inclusive and be presented inclusively, and convey messages that comply with all Minnesota laws. State expects implementors of these materials to spend 30-60 minutes of classroom time each school year, so content will be streamlined and succinct Task 1.3: Create caregiver-facing educational materials Successful Responder will develop educational materials with caregivers of students aged 5 to 14 as the intended audience. These materials will introduce and reinforce key learning outcomes and educational information presented in the student-facing materials and be developed for communications channels (print, digital, social) commonly used by school districts to reach these caregivers. At a minimum, the Successful Responder will develop these materials in multiple languages and create different materials for caregivers of different aged children. All materials in all mediums are expected to meet minimum ADA accessibility standards and to be translated in to the top three non-English languages spoken at home across all Minnesota school districts. Deliverable 3: Caregiver-facing educational materials in a mix of mediums that meets the requirements and content suggestions detailed in Task 1.3. Task 1.4: Create educator- and administrator-facing educational materials Successful Responder will design a basic “curriculum” that provides school administrators and teachers guidance on how to best implement the active transportation safety training program. This may be in a print or video format (or both), and will include but is not limited to: I. An overview of the legislative requirement, educational materials, and how to access educational materials II. Key learning outcomes for students of different ages III. Lesson plans for classroom teachers that include required and optional material IV. Opportunities for additional education (optional modules, field trip activity suggestions) or programming WBF, as well as other suggestions for how to encourage students to walk and bike to school or in daily life V. How to report completion of the AT safety training to the State
