Specifications include, but are not limited to: The Monroe County Health Department (MCHD) has received grant funds from the Michigan Department of Licensing and Regulatory Affairs (LARA) to be used for education, communication and outreach regarding the Michigan Medical Marijuana Act in Monroe County. There are three main messages/target audiences for the campaign: Safe storage and handling Dangers of driving while under the influence of marijuana Preventing accidental consumption MCHD seeks to enter into a contractual relationship with a person or organization to develop a comprehensive public education campaign which will launch in May 2024 and run through July 2024. Services will include creation of visual/print (hard copy) items, digital/social advertisements, short videos and media-buy and placement management. The selected vendor will provide a media analysis which will include tracking and reporting of ad placements and impressions, digital/social media traffic, and other valuable metrics.