The contractor will lead and execute the development of travel trade relationships, partnerships, education, and campaigns. This work will include, but is not limited to: 1. Creation of proposed travel trade plan and marketing timeline and/or Asana marketing timeline/project management board for Fiscal Year ‘25 and addressed in advance of each fiscal year vendor is contracted thereafter (timelines include annual work plan for deliverables and asset expectations from the UOT head office and creative firm where applicable). 2. Identify the top ten (10) targeted travel trade partners via the number of visitors to Utah, quality of UT product, ability to develop Red Emerald trips, collaborative partnerships, uplift, and value add opportunities. a. The annual work plan will include identified trade partners with dedicated outreach, education, and/or marketing plans. 3. Preparation and distribution of UOT guides, resources, and updates: a. Email blasts/industry newsletters b. Field and respond to trade inquiries c. Field collateral requests, supplier and product inquiries d. Maintain supply as well as drive demand for Utah collateral/keep running inventory 4. Travel trade training for the UOT and its partners: a. Tour Operator profiles for sales missions (adherence to the sales mission playbook) and market updates highlighting sales calls/outreach and partner education b. Implement a program of trade outreach c. Market-ready education, i.e., Commercial Service market-ready education webinars, etc.