Specifications include, but are not limited to: The contractor will lead and execute the development of travel trade relationships, partnerships, education, and campaigns. This work will include, but is not limited to: 1. Creation of proposed travel trade plan and marketing timeline and/or Asana marketing timeline/project management board for Fiscal Year ‘25 and addressed in advance of each fiscal year vendor is contracted thereafter (timelines include annual work plan for deliverables and asset expectations from the UOT head office and creative firm where applicable). 2. Identify the top ten (10) targeted travel trade partners via the number of visitors to Utah, quality of UT product, ability to develop Red Emerald trips, collaborative partnerships, uplift, and value add opportunities. a. The annual work plan will include identified trade partners with dedicated outreach, education, and/or marketing plans. 3. Preparation and distribution of UOT guides, resources, and updates: a. Email blasts/industry newsletters b. Field and respond to trade inquiries c. Field collateral requests, supplier and product inquiries d. Maintain supply as well as drive demand for Utah collateral/keep running inventory 4. Travel trade training for the UOT and its partners: a. Tour Operator profiles for sales missions (adherence to the sales mission playbook) and market updates highlighting sales calls/outreach and partner education b. Implement a program of trade outreach c. Market-ready education, i.e., Commercial Service market-ready education webinars, etc. 5. Travel trade development: a. Quarterly sales calls and touchpoints for top accounts focused on product development and marketing; hard costs included in the contract. b. A minimum of forty (40) training/education sales calls (in person and/or webinars) per fiscal year with qualified tour operators and travel agencies; hard costs are included in the contract. c. Dedicate funding and marketing efforts to promote the b2b travel trade platform, driving awareness, earned media, engagement, and certification. i. Increase completion rates by the % identified by the director and market manager and create incentives for the program using allocated marketing funds...