Specifications include, but are not limited to: The awarded vendor will be responsible for providing marketing services, creative services, private sector partnership programs, media planning and placement services. The vendor may also be required to handle advertisement and collateral production, research, surveys and direct marketing on a project basis. All creative materials prepared for this account shall become the property of the State of Nevada. All original artwork, digital files and materials shall be provided to DPS upon completion in the final format. The awarded vendor will work directly with DPS Division Staff to plan, implement and execute all projects. Each Division will work independently with the awarded vendor for each campaign. The awarded vendor will provide timely written documentation of all conversations, telephone calls, and meetings to confirm information discussed as requested. The awarded vendor will be expected to provide the Division with a quote and statement of work (including all anticipated time and costs) for each project. The quote shall include the following criteria: A listing of the project team, including all members working on the project and their roles and responsibilities. A task plan, listing clear milestones. Hourly billing rates of each resource assigned to the engagement team and the number of projected hours per task. Costs for media placements. Task 1: Website Hosting and Updates Task 2: Advertising and Media – Conduct advertising and marketing efforts for the various campaigns statewide. Task 3: Social Media Management – Through the use of social media, educate, engage and inform Nevadans of the Zero Fatalities goals and objectives, for the purpose of increasing overall awareness. Include other priority areas as identified by DPS. Task 4: Outreach – Expand the reach and effectiveness of the Zero Fatalities program through one-on-one and group interactions and educational programs.
