Create awareness, demand, and a sense of urgency in booking Las Vegas as the first international destination of choice for leisure travelers by focusing marketing efforts within key origination markets, with an eye on non-stop and one-stop feeder markets. By fulfilling the responsibilities outlined herein, the marketing professional partner for the Las Vegas Convention and Visitors Authority (Authority or LVCVA) in Mexico will contribute to the growth of tourism, enhance the destinations global image, and attract diverse international visitors. Fulfill key performance indictors/goals established at the beginning of each fiscal year as set forth by the Authority and agreed to by both parties. This will be done in the areas of sales, marketing, and public relations. The Authority will consider proposals in which the entire scope of work is included as a single proposal or proposals that provide only consumer and trade public relations services (PR Activities) or travel trade tourism promotion services (Sales Activities).
